The world’s most successful seller of olive oil, Deoleo, and the world’s largest producer of the oil, Hojiblanca, are to merge.
The deal is set after CNC, Spain’s competition authority, gave the go-ahead following Deoleo agreeing to certain undertakings, including not to share market sensitive information.
Deoleo markets three of the globe’s top-four olive oil companies: Bertolli, Carapelli and Carbonell.
Hojiblanca has over 95 co-ops and is said to have around a 10% stake in Deoleo.
The idea is to create a group is a leader of the entire process, from production to shop.